Cha Cha to McDonald’s

This happens to be the most amusing McDonalds commercial that is running. Take a look:

Yes, it is extremely amusing. A little boy around 8 years old is dressed in a gold outfit, which immediately makes him the visual focus of the ad, with his hat turned sideways. His family is eating food from McDonald’s. The Cha Cha songs starts to play. He begins to dance; surely putting on a show for his family, as he is also eating McDonald’s food.

Apparently, the ad agency for McDonald’s wanted to use sound as their main focus; the focus to draw their consumer into the ad. The song in itself definitely catches my attention because I love it! It is such a fun, carefree song that reminds me of summertime.

While this ad immediately catches my attention, it leaves me a bit confused. I do not understand how a family, who is watching their kid dance to the Cha Cha song can relate to McDonalds. The three ideas do not relate in anyway.

At the end of the ad, the all so familiar McDonald’s slogan pops up: “I’m Lovin’ It,” along with the golden arches.

The only message I convey from this ad is that by eating McDonald’s you become a carefree child once again; a child who dances to the Cha Cha song as you are eating apples dipped in caramel (I think that is what the boy is eating). McDonald’s tasty snack will definitely put you in the “I’m Lovin’ It” mood, which takes you back to childhood.

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