Absolutely iMazing

After mentioning the Apple iPod Touch in my discussion for this week, I thought it would be appropriate to use an ad from Apple as the basis for my ad journal.

This was the first ad that I saw for the new iPod Touch a few months ago. Take a look:

Immediately we see a black background that contrasts with an unknown silver object, and hear the beat of music. The object doesn’t appear to be very wide in size. The item is rotated and that is when we know it is an ad for an iPod because we see the Apple logo, with the words “iPod” beneath it. Once again rotated, we see the front view of the iPod with its new, shiny design. Instantly we know that Apple has yet again out done themselves.

The iPod that is making its advertising debut is the new iPod Touch. The iPod Touch is very similar to the iPhone that came out months before. With the viewing of this ad and the details presented in it, we get a mini tutorial of what this new piece of technology is capable of doing.

Before we even know what this new iPod is called, we immediately learn that it is all touch screen because of the details presented. The hand in the ad touches an icon, and a keypad pops up.

The word “Music” appears on the screen while we hear the word “music” in the song. The hand touches the music icon on the screen, a play list pops up, the song is selected, we see the album cover to the song, and finally the iPod is rotated. With the rotation of the iPod, comes the rotation of the screen that allows the consumer to flick through their album art in Cover Flow.

The word “Video” appears next on the screen. The same scenario as the music one appears in the video section of this ad. The hand makes a video selection, the iPod is rotated, and we view the video in widescreen. With this, we get a sense of the clarity and color precision that the iPod has.

The next words that appear are: “Photos” and “Safari” with similar scenes as the ones presented above. With the details presented we know that photos can be viewed and browsed along with access of the web using Safari. The iTunes logo is shown with the words “Wi-Fi” to show that iTunes can be accessed with this iPod! Something that the older iPod versions can not do!

We see the word “Touch,” hear the same word in the song, and then see the words “iPod touch,” which is the name of this iPod.

With just a 30 second ad and all the details shown, the viewer gets a mini guided tour of what the iPod Touch is capable of. There was still a handful of details left out, but with the few details shown, I was immediately blown away!