Double Blubber It

The last couple of ads that I have seen for Subway have focused on targeting their fast food competitors menu, and the negative effects it has on the consumers.

This commercial starts with a car driving up to a fast food restaurant. The couple in the vehicle place their order. The man orders “love handles, double chin, and some blubber.” He then decides to order the “double blubber.” The female orders the same thing but instead of the blubber she orders “thunder thighs” and a “badonkadonk butt.”

Out of the Four Causes, this ad focuses on “Material Cause” and “Formal Cause.”

Starting off a commercial with a couple ordering love handles and blubber immediately brings the viewers’ attention and boldly screams out the harsh reality that “greasy fast food” has on one’s body.

This ad gives the spectators two choices: you can order the fast food and in exchange you get love handles, or you can order from Subway which is approved by the American Health Association, and you will be on your way to a healthier lifestyle.

This Subway ad then continues on by mentioning that the menu now includes “New Better For You sides and drinks.” The commercial goes about showing that Subway is substituting a side of French Fries with a side of raisins, milk, and apples. The fact that Subway carries a healthy side and drink menu definitely sets it apart from the competition which is the Formal Cause. It is also Material Cause because it is showing clips of the food that is served-the ingredients involved in what Subway stands for.

Personally, starting off an ad with customers ordering double blubber, which is representing fast food, and then ending the ad with a tasty looking, non-greasy, sub sandwich, has me running to Subway to “eat fresh.”